SEO For Online Retailer

SEO For Online Retailer
Case Study

AES provides IT services, business solutions and outsourcing for software, mobile, eCommerce, and web development

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The Challenge

Our main challenge is to follow WHITE HAT ethical approach in Search engine optimization process.

  • Increase traffic.
  • High conversion rates from the conventional traffic into business.
  • Retain and create a new customer base.
  • Higher rank for the newly launched categories.

Objective

The main objective of SEO for Chennai silks is to increase the sale of clothes through online store. And to bring new visitors, and retain the existing client base with good growth rate in new customer number is the goal of SEO.

Client

The Chennai silks are the largest retailer in south India. Now the company launched its online retail store www.thechennaisilks.com to cater the needs of global audience.

Strategy

  • Search Engine friendly features: – Making web site user friendly in terms of search engines In the area of design, Key word, Urls, etc.
  • Main Keywords: 100 key word position in Google at month 2, month 3 ……
  • Google Month 2 Month 3
    Top 10 in Google 12 32
    Top 20 in Google 20 42
    Top 30 in Google 40 60
  • Indexing: We ensured that the site is Indexed at a faster rate through efficient optimization Of content which is followed by good navigation structure
  • Consistent Ranking: SEO is a continuous process, particularly for an Ecommerce portal. There exist possibility of launching new product during festive season. So it is must to do SEO Continuously to get a better page rank .How ever it is a factor to be decided based on the competition for a particular product.
  • High Conversion Rate: – We Took every possible step to increase the traffic and ensured that traffic gets converted through effective Design, display of products based on price, color, offer etc And ensured High user friendly experience for the visitors.

Search Engine Traffic in a nutshell

Parameters Statistics
Main keywords 60
Top 10 in Google 32
Top 20 in Google 42
Top 30 in Google 60
Rank Achieved in 4 months
Page loads 58,089
Unique Visitors 45,736
Returning Visitors 19.013%

 

Results

The above strategy paid off immediately with the following results.

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