In the evolving era of digital marketing, Search engine optimization (SEO) plays a predominant role in shaping the future of businesses. SEO is the techniques used to increase the rankings of the website in search results and enhance the inbound traffic of the website. Most of the customers and audience visit only high ranked websites; you may not reach them if your website has a low ranking. The SEO trends and strategies develop rapidly depending on the changing behavior of consumers and new technology improvements.
It’s important to be aware of the updated SEO trends that help you to stay one step ahead of your competitors.
A major reason for rapid changes in SEO trends is that Google sets advanced rules for website rankings at different intervals of time as well as refines its inscrutable search algorithms to deliver the most relevant and applicable results to users. The search engine and web portal report more than 500 updates in a year. The SEOs done by businesses should act as per these progressions to guarantee that their websites pursue real streamlining practices and authorized optimization follow-ups. On the off chance that your website isn’t positioning higher regardless of your SEO attempts, it might be that you did not assess its SEO practices compatibility.
In this way, to keep up your site’s high rankings or to enhance a website from base to top positions, ensure that you are well-informed about the most recent SEO trends and strategies.
Voice search is one of the fastest-growing trends in SEO that can easily grab attention from your customers. It is easy for people to phrase voice queries than typing texts to search for products and services. Nowadays, the advancements in technology have faced a steep rise and so it is critical for a business to optimize their websites for creating voice-command friendly content. Voice Search Optimization can bring quick and direct answers to customers thereby increasing the website visitors and traffic. It turns out to be a futuristic demand in the field of digital marketing as mobile users are growing gradually.
According to the reports by KPCB Internet trends, more than 50% of searches will be performed via voice queries by 2020. Voice searching will be useful to a great extent when you are moving and need to find some information using search engines. More number of people has started searching their queries and doubts via voice assistants, rather than physically typing, as it is more effective. Hence, SEO experts require optimizing the websites for voice searches to enhance the customer experience. The developments in voice searches are becoming as one of the most remarkable changes in the history of search engines and SEO industry.
In today’s world, the number of people using smartphones to access the internet and find information has increased drastically. Google introduced the mobile-first index approach in 2018. Since mobile usage is a growing trend, Google started using the mobile versions of web pages to rank and index the site. It is used to analyze the health of the website as well as to measure the optimization of your blog or site on mobiles.
Businesses will be able to use Google’s Mobile-First indexing approach with highly responsive and quality websites that are cross-device compatible. Both mobile and desktop versions use Google crawlers for consistent performance across all platforms. Mobile-friendly websites can result in higher rankings on Google search engine result pages. Responsive design with mobile-first indexing can help websites to obtain optimized mobile page speed and fast load time. You need to optimize images and dynamic page contents accurately for outstanding and superior mobile experiences for users. Mobile-first indexing helps you to improve organic traffic and page rankings with a mobile-friendly version of your website.
“Content is king” – The phrase remains correct and accurate till now. The content was and will always be the king in the field of digital marketing. High-quality contents can only reach top level rankings in search engines and they help in driving a huge amount of traffic to websites.
Users expect relevant and factual information in Google searches that can satisfy their needs and answer their queries. Quality content development is the foundation for search engine optimization efforts and always it holds an important position in the SEO trends list. Google uses content quality as a vital ranking factor in the search algorithm. Building well written and authoritative content with high-quality and attractive themes can get your business to the next level. The success of an e-commerce business depends on informative and compelling content with superior quality.
Contents should be engaging to satisfy the intent of the user as it can help in optimizing the brand image of businesses. The online information content is to be hyperlinked with external links for increasing the website visitors. Businesses should adopt certain content strategies to meet the SEO objectives as blogs, infographics, and guest posts with high-quality can help you stay top among your competitors.
38% of consumers said, “Artificial intelligence will improve customer experience”
AI helps digital marketers to streamline business processes and efficiently improve marketing strategies. It is used to transform marketing campaigns for enhancements in customer experience. AI technologies can expand the audience reach as well as target potential customers and optimize digital marketing campaigns. Artificial Intelligence is one of the emerging SEO trends as it helps to restructure online researches using keywords performed by internet users. Machine learning is used to automate SEO related tasks as well as provide quick and efficient online search responses.
RankBrain, a component of Google’s core algorithm, is a machine-learning artificial intelligence system used to find out the most relevant results to search engine queries.
Artificial Intelligence, along with Machine learning, will turn out to be a futuristic strategy in SEO as it can provide personalized customer experience with automation that can save time in digital marketing.
Technical SEO is the root foundation of your search engine optimization tactics as it maintains the entire infrastructure of your website. It refers to the process of optimizing websites for crawling and indexing the web pages effectively. The faster the response time of your websites, the better you will make valuable impressions on the search engines. Technical SEO can help search engines to access and interpret your website without any interruptions thereby improving organic rankings in search results.
It involves the technical process involved in improving the search visibility of your business. Technical SEO is used to generate more leads and drive conversions. The most agreeable factor on the Technical SEO is once you have completed the procedures, you will not need to redo again. Technical SEO makes the web crawlers go through the web pages and reverse the URL structure of the website. Technical SEO is an important SEO trend that makes businesses receptive to the public.
“75% of netizen traffic will be made up of online videos by 2020.”
Video optimization is a highly effective method for improving customer traffic and search engine rankings. Videos can be included in your articles, main landing pages, and major visited product pages to increase conversion rates drastically. Videos can be uploaded in YouTube for optimized page rankings as Google is the parent of YouTube.
Videos are highly effective as well as one of the most powerful means of communication that can turn a visitor to a customer. “Videos will become an important aspect for 75% of internet traffic”, says a 2020 forecast.
Informative and interesting videos can increase user engagement as well as connect with the online audience easily. Compared to text content or audio clips, video marketing can engage customers more efficiently and constructively promote your brands and products thereby boosting your ROI and revenue. It helps businesses to increase brand awareness, generate more leads, build rapport with customers, as well as increase sales.
Block chain is one of the most innovative and interesting technologies that has evolved during these recent years. Almost every industry has started combining the SEO techniques with block chain technologies to improve website traffic as well as generate leads and increase conversions.
Block chain has started to impact search marketing and digital advertising in multiple ways. Block chain technology allows users to conduct online transactions transparently and securely with consensus algorithms and a distributed ledger to store data in a decentralized format.
Digital marketers use block chain technology to build trust and smooth relationships among their customers and prospects. Since block chain is used to track the data of each user separately, it can assure inbound SEO traffic authenticity for businesses, thereby reducing advertising and marketing frauds. Block chain can be used to validate the SEO backlinks thus results in lead nurturing and signal tracking.
The demand for an SSL certificate (HTTPS) will remain as one of the important SEO trends as it helps websites to assure integrity and high-level security as well as obtain better search engine rankings. From July 2018, Google began labeling non-HTTPS websites as ‘Not Secure’. With this, businesses can gain more trust from their customers.
To improve search engine rankings of websites, businesses should depend on a basic SSL certificate as an effective method to secure and safeguard the critical information of online customers.
Latent Semantic Indexing (LSI) keywords are words and phrases used by search engines to understand the web page contents intensely. Google delivers high-quality content only if there are appropriate keywords. Search algorithm by Google uses LSI keywords to discover the search term correlation to your target topic and content quality.
Google delivers the most suitable and appropriate results to its users at a quick speed. Google ensures to monitor and evaluate your page speed and brings optimization as one as of the major metrics to examine your website capabilities. So, to obtain high rankings in Search engine results page (SERP), achieve and maintain an efficient optimization and speed score.
A properly implemented Amazon SEO Strategy can fetch higher product rankings on search engine results page. You need to optimize your product listing to rank higher on Amazon. You can increase your product’s visibility and sales by providing complete and appropriate information about the product.
Optimizing Amazon listings is an important strategy that directly impacts rankings. According to a 2017 study, 56% of consumers visit Amazon as the first priority for shopping. 51% of consumers check with Amazon after researching in other eCommerce sites. Hence Amazon plays a predominant role in product discovery and will turn out to be a dominating trend in the future.
The major reason for website optimization is to reach out to target audience and obtain high rankings in search engine results. Also, it is necessary to optimize your website for Google search experience.
The featured snippets are a form of bulleted or numbered information that provides web searchers with a precise and direct answer to their queries on the top of the search results. The web pages of a website should be optimized for capturing featured snippets that can build more organic traffic and improve customer experience thereby expanding audience reach and increasing conversions. It is one of the most significant trends that are important for a well-organized website.
Thus, SEO trends evolve on a daily basis. It is the responsibility of digital marketers to start adapting to emerging technologies that help to achieve their business goals efficiently.